Who’s Behind The Brand?

Man with long dark hair, glasses, and headphones sitting in front of a microphone in a recording or editing studio. Behind him is a computer monitor displaying a video editing software with multiple video clips and audio meters.

A man sitting at a desk, writing on a tablet with a stylus, wearing glasses, a black T-shirt, and a watch, with a smartphone propped up on a stand nearby.

Two creatives.

Lots of tech.

Countless possibilities.

A man with long curly hair, glasses, and a beard smiling and holding a professional video camera.

A smiling man with glasses, wearing a black T-shirt and a gray baseball cap, sitting at a desk with a tablet, a smartphone on a stand, and a pen in his hand.

Meet Your Hosts

Sam Ettaro | Founder Ettaro Media

Sam Ettaro is a lifelong digital storyteller, educator, and community advocate with a career that bridges professional video production, teaching, faith, and civic impact. Before relocating to Charlotte, Sam spent over a decade as an award-winning digital media arts teacher in Pennsylvania, following a successful run in television and multimedia production — including projects that aired on PBS, Fox, and ABC affiliates. He lives in Charlotte, North Carolina where he regularly provides broadcast-level livestreaming services to corporate, church, and private clients and has produced shows for businesses such as Wells Fargo and Synchrony Bank. As a retired educator with over a decade of teaching experience, podcaster, worship leader, and digital entrepreneur, Sam has spent his life helping others harness the power of media to educate, inspire, and communicate with purpose. Today, through Ettaro Media and The Brand, he partners with nonprofits and small businesses to deliver high-impact livestreams, event production, and media training with a heart for community building. Whether he’s behind the camera or in front of the mic, Sam brings a rare blend of technical experience, faith-driven mission, and educational insight to everything he creates.

Nick Farsaci | Founder of Red Gambit

Nick doesn’t follow the standard playbook, for it was never built for the kinds of businesses he believes in. He started Red Gambit to give small brands and startups the same level of creative firepower that big-budget companies take for granted. His approach is hands-on, no-fluff, and rooted in real relationships. It’s why most clients who start with Nick, stay with Nick. The Brand is just another way he’s helping those voices get seen and heard.

Together, we bring a full-circle approach to The Brand : pairing thoughtful conversation with cinematic production to create something authentic, valuable, and unforgettable.

Real people. Real stories. Real local impact.

The Brand started with a simple question:

What if we could offer more than content… what if we captured the full story?

We’re Sam Ettaro (Ettaro Media) and Nick Farsaci (Red Gambit)- two creative entrepreneurs who met at a Charlotte-area networking event. What began as a conversation about media production quickly turned into a shared vision: using storytelling and podcasting to give businesses a bold, authentic platform to be seen and heard.

Sam pitched the idea of The Brand: a podcast built not just to entertain, but to serve. Serve business owners. Serve audiences. Serve the local community.

We bring the full production setup directly to the business, sit down for a real conversation, and capture everything from origin stories to hard-earned insights. Each session becomes a long-form podcast and a full suite of short-form content that can be used across platforms.

We don’t just tell stories. We spotlight the people building something bigger than themselves.